匹配题是雅思阅读考试重点题型之一，分为人名观点匹配、事物特征匹配、段落信息匹配和半句式匹配。今天小编给大家带来了雅思阅读段落匹配题答题方法详解，希望能帮助到大家，下面小编就和大家分享，来欣赏一下吧。
顾名思义，段落信息匹配是指题目中给出若干个句子，且均是原文某段中某些细节内容的改写，要求考生在题号前写出这些句子含义所在的段落编号，有时题目要求中会提示：NB you may use any letter more than once. 这便意味着至少有两道题目出自同一段落。本题型着重考察信息筛选与定位的能力。
解答此类题目试，首先要关注是否有“more than once”这样的提示，然后读一下每道题目的句子，大致判断其在文中的位置，各题目大致排序，然后到目标段落定位关键词，关键词指的是题目中句子的核心词或词组，当然，这些词和词组在原文必然会以同义词的形式出现，要注意甄别。
细节性的规律为，如果某道题描述的是背景、历史，比如带有明显的background\history这种提示词，则重点去文章第一二段定位答案，此两段重点描述写作背景，如果题目描述中带有比较明显的预测、未来、推广等含义则重点去末尾两段定位，此两段主要是对整篇文章的总结和对未来的展望。
下面我们以剑桥真题6中第一套题的第一篇文章做个较为细致的讲解。
1) a reference to the exchange of expertise between different sports
分析：通过reference一词可以得知本句是关于某个内容的介绍，而介绍是背景段的主要作用，本题主要介绍的是不同体育项目，因此定位在1~2段。其中提到不同项目，主要找举例、不同、差异这类定位词，可以看到B段第三句AIS scientists work across a number of sports，applying skills learned in one对应题目1中的the exchange of expertise between different sports。
2) an explanation of how visual imaging is employed in investigations
分析：通过explanation一词可以看出本句属于原理解释，位于文章中间，解释的对象是视觉影响，也就是说要去文章中间几段定位影像、图片、照片等关键词。我们可以从文中C段明显看到3D这一表示相机和拍照的大写定位，顺而向下可以看到在倒数第二句It collects images from digital cameras running at 50 frames a second，这句话对应题目中的视觉影像一词。
3) a reason for narrowing the scope of research activity
分析：通过narrowing一词可以说明本句意思是缩小研究领域的原因。可知，研究领域的确定应该在具体研究开始之前，上一题中已经开始阐述具体通过视觉影像来进行研究，所以本题定位在C之前。可以看到B段倒数第二句They all focus on one aim： winning.对应题目3中的narrowing the scope of research activity。
4) how some AIS ideas have been reproduced
解析：Reproduce一词意思为复制和效仿，根据文章整体结构我们可以明显判断出此类观点出现在文章结尾。F段首句Of course， there's nothing to stop other countries copying-and many have tried.
5) how obstacles to optimum achievement can be investigated
分析：本题也是考察某种因素是如何被调查研究的，通过第2和第3题，我们可以发现，调查研究属于文章CD两段内容，其中C重点说视觉影响，而D段其中第三句'His turn times were 44 hundredths of a second behind the other guy，' says Mason. 'If he can improve on his turns，he can do much better，这句话是指影响运动员提高表现的因素是如何被提高和改善的。
6) an overview of the funded support of athletes
分析：overview一词表明此题是对某内容的综述，应该直接定位文章首段，文章A段主要概述了澳大利亚对运动员的支持，其中倒数第二句， Another body， the Australian Sports Commission ， finances programmes of excellence in a total of 96 sports for thousands of sportsmen and women. 对应题目6中的the funded support.
7) how performance requirements are calculated before an event
分析：本题需要定位比赛开始前所发生的事情，E段讲述了比赛前对成绩的预期和训练。其中第二句Well before a championship， sports scientists and coaches start to prepare the athlete by developing a 'competition model'， 对应题目7中的before an event.
A.
When Denis Hennequin took over as the European boss of McDonald’s in January 2004， the world’s biggest restaurant chain was showing signs of recovery in America and Australia， but sales in Europe were sluggish or declining. One exception was France， where Mr Hennequin had done a sterling job as head of the group’s French subsidiary to sell more Big Macs to his compatriots. His task was to replicate this success in all 41 of the European countries where anti-globalisers’ favourite enemy operates.
B.
So far Mr Hennequin is doing well. Last year European sales increased by 5.8% and the number of customers by 3.4%， the best annual results in nearly 15 years. Europe accounted for 36% of the group’s profits and for 28% of its sales. December was an especially good month as customers took to seasonal menu offerings in France and Britain， and to a promotion in Germany based on the game of Monopoly.
C
Mr Hennequin’s recipe for revival is to be more open about his company’s operations， to be “locally relevant”， and to improve the experience of visiting his 6，400 restaurants. McDonald’s is blamed for making people fat， exploiting workers， treating animals cruelly， polluting the environment and simply for being American. Mr Hennequin says he wants to engage in a dialogue with the public to address these concerns.
D.
He introduced “open door” visitor days in each country which became hugely popular. In Poland alone some 50，000 visitors came to McDonald’s through the visitors’ programme last year. The Nutrition Information Initiative， launched last year， put detailed labels on McDonald’s packaging with data on calories， protein， fat， carbohydrates and salt content. The details are also printed on tray-liners.
E.
Mr Hennequin also wants people to know that “McJobs”， the low-paid menial jobs at McDonald’s restaurants， are much better than people think. But some of his efforts have backfired： last year he sparked a controversy with the introduction of a “McPassport” that allows McDonald’s employees to work anywhere in the European Union. Politicians accused the firm of a ploy to make cheap labour from eastern Europe more easily available to McDonald’s managers across the continent.
F.
To stay in touch with local needs and preferences， McDonald’s employs local bosses as much as possible. A Russian is running McDonald’s in Russia， though a Serb is in charge of Germany. The group buys mainly from local suppliers. Four-fifths of its supplies in France come from local farmers， for example. (Some of the French farmers who campaigned against the company in the late 1990s subsequently discovered that it was， in fact， buying their produce.) And it hires celebrities such as Heidi Klum， a German model， as local brand ambassadors.
G.
In his previous job Mr Hennequin established a “design studio” in France to spruce up his company’s drab restaurants and adapt the interior to local tastes. The studio is now masterminding improvements everywhere in Europe. He also set up a “food studio”， where cooks devise new recipes in response to local trends.
H.
Given France’s reputation as the most anti-American country in Europe， it seems odd that McDonald’s revival in Europe is being led by a Frenchman， using ideas cooked up in the French market. But France is in fact the company’s most profitable market after America. The market where McDonald’s is weakest in Europe is not France， but Britain.
I.
“Fixing Britain should be his priority，” says David Palmer， a restaurant analyst at UBS. Almost two-thirds of the 1，214 McDonald’s restaurants in Britain are company-owned， compared with 40% in Europe and 15% in America. The company suffers from the volatility of sales at its own restaurants， but can rely on steady income from franchisees. So it should sell as many underperforming outlets as possible， says Mr Palmer.
J.
M.Mark Wiltamuth， an analyst at Morgan Stanley， estimates that European company-owned restaurants’ margins will increase slightly to 16.4% in 2007. This is still less than in the late 1990s and below America’s 18-19% today. But it is much better than before Mr Hennequin’s reign. He is already being tipped as the first European candidate for the group’s top job in Illinois. Nobody would call that a McJob.
Questions 1-6
Do the following statements reflect the claims of the writer in Reading Passage 1?
Write your answer in Boxes 1-6 on your answer sheet.
TRUE if the statement reflects the claims of the writer
FALSE if the statement contradicts the claims of the writer
NOT GIVEN if it is impossible to say what the writer thinks about this
1. McDonald was showing the sign of recovery in all European countries except France after Denis Hennequin took office as the boss of Euro-markets.
2. Starting from last year， detailed labels are put on McDonald’s packaging and detailed information is also printed on tray-liners.
3. France is said to be the most anti-American country in Europe， but the ideas of the “open door” visiting days and “McPassport” are invented in the French market.
4. Britain possesses the weakest McDonald market among European countries and approximately 1214 McDonald’s restaurants are company-owned.
5. According to David Palmer， a restaurant analyst at UBS， David Hennequin should treat the problem about McDonald in Britain as the most important thing.
6. David Palmer suggested that the management of McDonalod in Italy should sell as many its outlets which lose money in business as possible for revival.
Questions 7-10
Choose the appropriate letters A-D and write them in boxes 7-10 on your answe sheet.
7. The word “sterling” in line 3 of Paragraph A means__________.
A. difficult
B. menial
C. terrible
D. excellent
8. Which of the following statements on the accusation of MacDonald is NOT TRUE?
A. It tends to make people fat.
B. Its operations are very vague.
C. It tends to exploit workers.
D. It tends to treat animals cruelly.
9. Which of the following measures taken by Denis Hennequin produced undesired result?
A. “Food Studio” scheme.
B. “Open Door” visitor days.
C. The “McPassport” scheme.
D. The Nutrition Information Initiative.
10. What did Denis Hennequin do so as to respond to local trends?
A. set up a “Food Studio” .
B. established a “Design Studio”.
C. hired celebrities as local brand ambassadors.
D. employed local bosses as much as possible.
Questions 11-14
Complete each of the following statements (Questions 11-14) with words or number taken from Reading Passage 1.
Write NO MORE THAN THREE WORDS for each answer.
Write your answers in boxes 11-14 on your answer sheet.
11. After January 2004， McDonald was making improvement following a period of slump in America and Australia， but sales in Europe were ………………………….
12. Business of McDonald in France and Britain was particularly good in December since customers took to ……………………………..
13. Compared with other countries， France is McDonald’s ………………………. next to America.
14. ……………………. of McDonald’s restaurants in America are companied–owned and the figure is much lower than that in Britain. Part II
Notes to Reading Passage 1
1.sterling高质量的
e.g. He has many sterling qualities. 他身上有许多优秀的品质。
e.g. The police know who masterminded the robbery.警察知道是谁策划了那次抢劫。
5. underperform表现不佳表现出低于标准的工作水平、企业出现亏本
Part III
Keys and explanations to the Questions 1-14
1. FALSE
See the second sentence in Paragraph A “One exception was France， where Mr Hennequin had done a sterling job as head of the group’s French subsidiary to sell more Big Macs to his compatriots. His task was to replicate this success in all 41 of the European countries…”.
2. TRUE
See the last sentence in Paragraph D “The Nutrition Information Initiative， launched last year， put detailed labels on McDonald’s packaging with data on calories， protein， fat， carbohydrates and salt content. The details are also printed on tray-liners.”
3. NOT GIVEN
See Paragraph D， E and H “Given France’s reputation as the most anti-American country in Europe， it seems odd that McDonald’s revival in Europe is being led by a Frenchman， using ideas cooked up in the French market.”.
4. FALSE
See the last sentence of Paragraph H and first sentence of Paragraph L “The market where McDonald’s is weakest in Europe is not France， but Britain…Almost two-thirds of the 1，214 McDonald’s restaurants in Britain are company-owned…”
5. TRUE
See the first sentence of Paragraph I “Fixing Britain should be his priority，” says David Palmer， a restaurant analyst at UBS”.
6. NOT GIVEN
See the last sentence of Paragraph I “So it should sell as many underperforming outlets as possible， says Mr Palmer”.
7. D
See the first sentence of Paragraph A “One exception was France， where Mr Hennequin had done a sterling job as head of the group’s French subsidiary to sell more Big Macs to his compatriots”.
8. B
See the second sentence of Paragraph D “McDonald’s is blamed for making people fat， exploiting workers， treating animals cruelly， polluting the environment”
9. C
See the second sentence of Paragraph E “But some of his efforts have backfired： last year he sparked a controversy with the introduction of a “McPassport” that allows McDonald’s employees to work anywhere in the European Union..”
10. A
See the last sentence of Paragraph G “He also set up a “food studio”， where cooks devise new recipes in response to local trends”.
11. sluggish or declining
See the first sentence of Paragraph A “When Denis Hennequin took over as the European boss of McDonald’s in January 2004， the world’s biggest restaurant chain was showing signs of recovery in America and Australia， but sales in Europe were sluggish or declining.”
12. seasonal menu offerings
See the last sentence of Paragraph B “December was an especially good month as customers took to seasonal menu offerings in France and Britain， and to a promotion in Germany based on the game of Monopoly”.
13.most profitable market
See the second sentence of Paragraph H “But France is in fact the company’s most profitable market after America”.
14. 15%
See the second sentence of Paragraph I “Almost two-thirds of the 1，214 McDonald’s restaurants in Britain are company-owned， compared with 40% in Europe and 15% in America”.
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